38 App Store languages
Localized Metadata
The localization audit tells you which storefronts never got a translated listing. This writes the fields for one of them — localized, which for the keyword field means the terms that market actually searches, not the translation of yours.
Translating is not localizing
The name, subtitle and description can survive a good translation. The keyword field cannot: it has to carry the words people in that market type into search, and those are frequently not what your English keywords translate to. A literally translated keyword field is the most common reason a localized listing ranks for nothing.
Start with the localization audit to see which storefronts are missing a listing, then come back and write one.