ASO tool · 58 storefronts

Localization Audit

See which App Store storefronts show localized metadata for an app — and which markets silently fall back to the US listing.

The audit compares each storefront's title and description against the US listing across 58 major markets. Identical metadata means Apple is falling back — nothing localized was submitted for that storefront.

Which storefronts are reading your English listing?

An app can be sold in 175 countries and still show the same English name and description in every one of them. This page checks each storefront and tells you which ones have a genuinely localized listing and which are serving your original text.

It is the diagnosis half of localization. The priority page ranks which of those gaps is worth closing first, and the metadata generator drafts the replacement copy.

How it works

  1. 1Pick an app. The audit fans out across the scan storefronts, eight requests at a time.
  2. 2Each storefront’s title and description are compared against the US listing.
  3. 3A storefront counts as localized when EITHER its title or its description differs. The test is an OR on purpose: some apps keep an identical product name worldwide while translating everything else.
  4. 4Rows that come back identical link straight through to the localized metadata writer for that language.

What it cannot tell you

  • It measures the App Store LISTING, not the app. A binary can support twenty languages and still show an English listing everywhere, which is a different problem — the language coverage tool measures that side.
  • It cannot judge translation quality. A storefront that differs from the US is localized; whether the copy reads well to a native speaker is not something a string comparison can answer.
  • A storefront Apple did not answer for is reported as unavailable rather than as not localized.

Frequently asked questions

Do I need to translate my app to localize the listing?

No. The App Store listing — name, subtitle, keyword field, description, screenshots — is localized separately from the app binary in App Store Connect. Many developers translate the listing first because it is far cheaper than translating the product.

Which language should I do first?

Run the localization priority tool. It ranks storefronts where you already have ratings but no translated listing, so you start where users have already found you.

Does localizing the listing improve App Store search ranking?

Apple indexes your name, subtitle and keyword field per localization, so a localized listing gives Apple terms to index in that language that it did not have before. What that is worth in traffic depends on the market and nobody publishes the figure.