Install Friction
Two lines on every product page quietly decide who can install an app and who bothers — the minimum iOS version and the download size. Neither turns up in an ASO tool. This puts both next to the 25 apps you share a search result with.
Why these two lines
A minimum iOS version is a gate: a device running something older cannot install the current build at all. A download size is a cost, printed on the product page in plain MB, and one of the very few a prospective user can read before tapping Get. The spread inside a single result is wider than most people expect — measured live in the US storefront, the 25-app cohort for “photo editor” ran from iOS 13.0 to iOS 18.0, and from 78.8 MB to 857.7 MB.
Shipping the release that moves either one? The release notes writer turns the changelog into the What’s New copy, and update recency benchmarks how long ago the same cohort last shipped.