App Press Release Writer

A press kit is the facts. A launch post is you talking to a community. A press release is the third thing — the document a journalist expects in their inbox, in third person, with a dateline, a quote and a boilerplate they can paste.

The app

Pick it to fill the name, price and store link from the listing.

August 26, 2026 — …

The release

The quote

This one is yours to write, and the draft button leaves it alone on purpose. A quote carries a real person’s name into a document a journalist may republish verbatim — nothing here is going to put words in their mouth.

About and contact

What you paste into the body of an email. Use this one.

FOR IMMEDIATE RELEASE

August 26, 2026 —

###

Not ready to send

  • Headline — A release without a headline does not get read.
  • Lead paragraph — The first paragraph has to say what happened, on its own — many editors read no further.
  • Quote — Write the quote yourself. Nothing here will put words in a named person’s mouth for a document going to press.
  • Press contact — A journalist who cannot reach you writes about someone else.
  • Dateline — The dateline conventionally opens with a city.
  • About — The boilerplate is what a writer pastes to describe you in one line.

Nothing here sends anything. There is no media list and no distribution wire, because neither is something this site can honestly provide. The launch directory lists the Apple and press venues that were checked by hand, and the press kit is the fact sheet to link from the release.

What does a journalist actually want in their inbox?

A press kit is a fact sheet. A launch post is you talking to a community in your own voice. A press release is neither: it is a third-person document with a headline, a dateline, a lead paragraph that stands alone, a quote and a boilerplate — a shape a writer can skim in fifteen seconds and, if it fits, partly reuse.

That shape is a convention rather than a rule; nobody publishes a specification for it. What it buys you is that an editor knows where to look for each thing, and does not have to work out what you are announcing from a paragraph of enthusiasm.

How it works

  1. 1Pick your app to fill in the name, price, category and store link. Only those come from the listing — everything a release actually turns on is yours.
  2. 2Add a note about why you built it or what this release changes. Without one, a draft stays vague on purpose rather than inventing an origin story.
  3. 3Draft the release, then rewrite it. The generated text is a scaffold with the right shape, not a document to send unread.
  4. 4Write the quote yourself. The draft button will not touch it — see the limits below.
  5. 5Copy it as plain text for the body of an email, or take Markdown for a blog post and HTML for a newsroom page.

What it cannot tell you

  • The quote is never generated, and that is the whole design rather than a missing feature. A quote carries a named person into a document a journalist may republish verbatim; a machine-written sentence attributed to a real human being is not a rough draft, it is words they never said appearing beside their name.
  • A press release is republished by people who trust it, which makes an invented number worse here than anywhere else on this site. The prompt forbids user counts, download numbers, revenue, ratings, awards, press mentions, funding, team size, partnerships and roadmap promises — and being told not to invent something is not the same as being unable to. Read every sentence.
  • The filler and claim checks are literal string matches on a short list, in the spirit of the release-notes checker. There is no score. Whether a headline is any good is a judgement about your product and a number over judgement only teaches people to write for the checker.
  • Nothing is sent. There is no media list, no journalist database and no distribution wire, because none of those is something this site can honestly provide. The launch directory lists venues that were checked by hand.
  • No claim is made that a release gets coverage. Most pitches get no reply, and a document in the right shape only removes one reason to ignore you.
  • It cannot see whether your announcement is newsworthy. A release with nothing new in it reads as a release with nothing new in it, in any format.

Frequently asked questions

Why will it not write the quote for me?

Because a quote is attributed to a real person by name, and this document is meant to be republished. Everywhere else on the page a bad generated sentence is something you rewrite; in the quote it is a fabricated statement standing next to somebody’s name in print. The field is required and the draft button skips it.

What is the dateline for?

It opens the release with the city and date, conventionally as "LONDON — August 26, 2026 —", so an editor knows where and when it originates without hunting. The date is rendered in UTC, which is why it cannot drift a day for readers west of you.

How long should it be?

One page. The headline, subhead and lead do most of the work — many editors read no further, which is why the lead has to say what launched, who made it and who it is for on its own. Two or three body paragraphs after that is plenty.

Where do I send it?

Nowhere from here. The launch directory lists Apple’s own featuring nomination and the press venues that were checked by hand, and it deliberately makes no claim about which of them reply. A personal email to a writer who covers your category beats any list.

Why does it warn me about words like “revolutionary”?

Because they are the fastest way to be deleted unread, and they are checkable where most writing advice is not. The list is short and literal on purpose — it flags filler and unsupportable claims, and stops there.