App Store Press Kit Generator

The moment anyone writes about your app they ask for a press kit. This builds one from your live App Store listing — fact sheet, quotable descriptions, and downloadable art — at a URL you can paste straight into a pitch email.

What goes in an app press kit?

Journalists and newsletter writers work to a deadline. A press kit exists so they never have to email you asking what your app costs or where the screenshots are. The pieces they expect: a one-sentence summary, a short paragraph they can quote, a fact sheet (developer, price, platforms, release date, version), high-resolution artwork, and a link to the store listing. This page assembles all of it from the listing you already published.

Why link it from your own site

A press kit at a stable URL is the single most useful page an indie developer can hand out — you paste one link instead of attaching a folder of images to every email, and anyone who covers you can grab what they need without waiting on a reply.

Then check the rest of your ASO

A press kit gets you covered; ASO gets you found. Run your ASO score, check which keywords you rank for, and see where in the world your ratings actually come from.

A press kit built from your live listing

Journalists and directory editors ask for the same things every time: what the app is in one line, what it costs, what it needs to run, where the icon and screenshots are, and who made it. This assembles all of that from your public listing so you are not writing it from scratch at launch.

Everything in it is already public — which is what makes it safe to hand out.

How it works

  1. 1Pick an app. Its live listing supplies the name, developer, category, price, rating, size, minimum iOS version and release date.
  2. 2Icon and screenshot URLs are collected at full resolution.
  3. 3A short description and a longer one are laid out ready to copy.
  4. 4The result is a page you can paste from or send.

What it cannot tell you

  • It contains only what Apple publishes. Funding, team size, download totals and revenue are not in a public listing and are not invented here.
  • It is not a pitch. What makes a writer care is the story behind the app, and that part is yours to write.
  • Asset URLs point at Apple’s CDN at the sizes Apple serves.

Frequently asked questions

What should an app press kit include?

A one-line description, the longer version, pricing, requirements, icon and screenshots at full resolution, developer name and a contact. This assembles every part of that which is public.

Where do I send it?

The launch directory lists 30 verified venues including Apple’s own featuring pitch and the press outlets that take submissions.

Can I include download numbers?

Only your own, from App Store Connect. The estimates shown elsewhere on this site are third-party and should never be presented to press as your figures.