What do your competitors charge?
Apple publishes each app's in-app purchase names and prices on its product page. This reads them for a whole search result, sorts them into weekly, monthly, yearly and lifetime tiers, and shows which tiers your rivals sell that you do not.
Reads up to 12 apps. Each one is a full product page, so this takes longer than the other tools here.
Paid apps: what upfront prices look like
Charging upfront is now rare, so this reads the bundled App Store dataset rather than a live search — a search result usually contains no paid apps at all.
Most common price points
These are apps that charge to download. Most also sell in-app purchases on top, which the section above measures. The dataset is the apps this site bundles, not the whole store, so read it as the shape of upfront pricing rather than a census.
Nothing here can see anyone's revenue, conversion rate, trial take-up or churn, so no price on this page is a recommendation. What it gives you is the ladder your market has settled on and where yours differs from it. For how rivals monetise overall — free, freemium, paid — see the monetization mix.
What do the apps you compete with actually charge?
Apple publishes every app’s in-app purchase names and prices on its product page. This reads them across a whole search result, sorts them into weekly, monthly, yearly and lifetime tiers, and shows what each tier costs.
It then answers the question behind it: which tiers your rivals sell that you do not. Not as advice — as an observation with the prices attached.
A second section covers upfront pricing for paid apps, which is a different and now much rarer decision.
How it works
- 1A search finds up to 12 competing apps. Each one’s App Store product page is read for its published in-app purchases — that is where the prices live; the iTunes API carries none of this.
- 2Billing period comes from the product’s name when the developer wrote it there. Apple stores no period field anywhere, so the rest are inferred from that app’s own price ladder — an identical price to a tier it does label, or a plausible multiple of its stated monthly price.
- 3Inferred periods are marked as inferred and carry the reason. Checked against Apple’s own stated labels, the inference declines to answer 44% of the time and is right on 95% of the rest.
- 4Upfront prices come from the bundled App Store dataset rather than a live search, because paid apps are now too rare for a search result to contain any.
- 5For one app you can also read its prices storefront by storefront. Apple prices in local currency per country, so each figure is that market’s own — shown with its flag, exactly as Apple prints it.
What it cannot tell you
- Apple shows at most 10 products per app, ordered by its own ranking rather than by price. A large app’s real catalogue is bigger than what any of this can see, and the page says when an app hit that cap.
- The billing period is genuinely not published. Where it is inferred it can be wrong — most often for a lifetime purchase priced like an annual one, which is why lifetime is never inferred, only read from a name that says so.
- Prices are what a new customer sees in one storefront. Introductory offers, trials, regional pricing and whatever a subscriber pays on an old grandfathered tier are all invisible here.
- An app whose page could not be read is reported as unread, never as an app with no in-app purchases — those are different facts.
- No price here is a recommendation. Nothing on this site can see your conversion rate, trial take-up, refunds or churn, and those decide whether a price works.
- The country comparison cannot tell you which price converts best. Conversion by storefront is visible only inside your own App Store Connect and is published for no app anywhere. It shows what the developers already selling in each market chose to charge, which is evidence, not an answer.
- Country figures are in different currencies and no exchange rate is applied. Comparing their magnitudes across markets would need an FX rate and a purchasing-power judgement, neither of which belongs in a number printed as fact.
Frequently asked questions
How much should I charge for my app subscription?
This page cannot tell you, and anything that claims to is guessing. What it can do is show what the apps competing for the same searches charge at each tier, and how many tiers they sell, so your number is chosen against the market rather than in a vacuum.
How many subscription tiers should an app offer?
The page reports the median number of products the apps in your result actually publish, which is the closest thing to an answer that comes from evidence. More tiers is not automatically better — every tier is another decision at the paywall.
Can you really see competitors’ subscription prices?
Yes, for the products Apple lists publicly on each app’s product page — names and prices both. What Apple does not publish is which billing period each price belongs to, so that is stated only when the developer named it and otherwise marked as inferred.
What price converts best in India, Brazil or Japan?
Nobody can tell you that from public data — conversion by storefront lives inside each developer’s own App Store Connect. What this page shows instead is what the apps already competing in those markets charge, in local currency, which is the closest evidence there is. Pair it with the worldwide review sweep to see which storefronts your users are actually in.
Why are there so few paid apps?
Because charging upfront has largely been replaced by free downloads with in-app purchases. Measured on live searches, results for terms like “pdf scanner” and “weather” contained no paid apps at all, which is why the upfront section reads a bundled dataset instead.
Benchmarks & money
Or browse every free App Store optimization tool.