Comparison
Mobile attribution platforms, compared
There is no ranking on this page. Nobody here has run all 5 of these for a quarter, so a score would be invented. What follows is the shortlist, in alphabetical order, with one line on what separates each — and a link to the vendor’s own pricing page, because a price restated here would be out of date before you read it.
AppsFlyer
A broad marketing platform rather than attribution alone — measurement, deep linking and data collaboration across mobile, web, CTV and console.
Branch
Deep linking is the core rather than an attached feature — often chosen for the linking half as much as the measurement.
Kochava
Covers publishers and CTV alongside app advertisers, so relevant if your spend is not only mobile.
Singular
Aggregates ad spend from the networks as well as attributing installs, putting cost and outcome in one place.
Tenjin
Sold self-serve on a pay-as-you-grow basis rather than through an enterprise contract.
What you have to check yourself
None of this is knowable from outside, and it is where the decision actually gets made.
- How SKAdNetwork and AdAttributionKit are handled. Apple’s privacy framework, not the vendor, sets what is knowable about an iOS install.
- Which of your ad networks are already integrated. A missing integration is engineering work you pay for twice.
- How it is priced — per attributed install, per event, or a flat platform fee — and what happens in a month you scale spend.
- Whether you need one at all. If you do not buy ads, this whole category is a cost with no matching question.
- What data you can export, and whether raw install-level data is included or an upgrade.
Every link on this page was fetched and answered before it shipped, most recently on 2026-09-01. No tool paid to appear here and no link earns anything — see the disclosure page. Missing, wrong, or out of date? Tell us and it gets fixed.
See the full attribution section for tools in this category that are not part of this comparison.
Other comparisons